Are supermarkets the ‘Tinder’ of wine buying?

Judging wine on more than just their label.


It is widely joked that Tinder is the ‘hook up’ site of the online dating world; you get to see a picture of your potential amour, a name and their distance from your immediate location followed by a snap decision – hook up or not?  This can be startlingly similar to supermarket wine buying.  There are a plethora of fine looking bottles in front of you but all you really have to go on is the look of the label, the name and the price.  It is a gut reaction to its appearance that leads you to taking it home for a night of unadulterated pleasure, or at least one hopes it will be unadulterated pleasure.  All too often, as with Tinder, the contents of the bottle doesn’t always add up to its promising appearance.Though some other dating sites, and some other forms of purchasing wine can offer more information and more engagement prior to purchase, the majority of us are stuck with the Tinder of wine buying because of the convenience of picking up a bottle on the way home with our groceries and of being able to purchase a single bottle.   We are here to take that ‘first date’ disappointment out of your wine buying and make sure that the bottle you take home ticks all your boxes.  Having kissed all of the frog’s out there for you, here is our line up of handsome princes.

With the temperatures rising it seems only right that we should have a deliciously dry, lip smacking Riesling from Germany.  The Junge Rheingauer Riesling 2013, Rheingau from Lidl is a vibrantly fresh combination of peach and pure lime juice with a spicy, wet stone minerality to it adding depth and complexity.  This is classic Rheingau and an absolute beauty.  At £10.00 it would have put a smile on our face, at £7.99 it is an absolute steal!  Buy in store only.

Another white that turned our head was the Les Charmelles Pouilly Fume 2013 from Waitrose.  This is an absolutely classic Sauvignon Blanc; beautiful concentrated lemon with a cut grass freshness.  The palate is poised and balanced with a rich mineral core, a delicate creaminess and long fresh finish.  We felt you couldn’t go far wrong for this well respected appellation at £15.00 and were delighted that it was on the shelf at just £12.99.  Click here to buy.
If you fancy stepping out of your comfort zone and going for something totally wacky but utterly rewarding then we suggest you pick up a bottle of the Bolfan Primus Pinot Gris Orange Wine 2012, Croatia from M&S.  This is the extreme form of white wine making that is rarely found in supermarkets but very on-trend in London’s hip wine bars.  It has a wonderful copper orange hue from the oxidative handling and extended skin contact, this also gives it incredible flavours of bitter orange, spice, quince and orange essence oil with a savoury hazelnut edge to it.  The texture is rich and creamy though the wine is fresh, complex, dry and long.  This is a wine lovers wine and is fabulous with food.  We thought it would be a great deal at £16.00 and thought it well worth the money at £14.00. Click here to buy.
Our red tipple of choice has to be the stunningly elegant Asda Extra Special Yarra Valley Pinot Noir 2013 from Australia.  This wine has all the class and beauty one would expect from this premium region; ripe wild strawberry and a savoury cherry pip note adding complexity to the fresh perfumed palate.  The vibrant fruit leads on to a lovely spicy, mineral driven finish.  This wine is all too easy to drink and every sip can be savoured.  Wines from Yarra are rarely cheap and as with this one, great quality, as such we were happy to suggest a price tag of £18.00 and there were whoops of joy when the price was revealed at £7.98.  Yes! £7.98.  Click here to buy.
If you are looking to spoil someone and want a really top class wine from a top class region than it has to be the Antonin Rodet Gevrey-Chambertin 2007 from Burgundy.  With a few years under its belt, as the best of us do, it is really coming into its own with a fabulous combination of smoked game, spice, leather, sage and earthy savoury notes underpinned by charming cherry fruit.  The wine has the wonderful silky texture and long luxurious finish of a mature wine and it is drinking beautifully now.  We felt it was worth £35.00 but Sainsbury’s delighted us with a price of £27.00.  That really is great value for a wine of this calibre.  Click here to buy.
All wines and prices were accurate at the time of printing though availability through stores varies and prices can change at any time without prior warning.