About Us

Wotwine App being used in a supermarket

 Wotwine – Your Independent Supermarket Wine Guide

Who are we?                                     We are THE experts on supermarket wine: consumer champions and critical friends to the trade and media
What do we do?                               We provide comprehensive, authoritative and independent advice on supermarket wines
How do we do it?                             Our panel of experts independently blind tastes and rates the value for money of supermarket wine
Who do we serve?                           Always the consumer … directly with advice but also by helping the trade and media to do a better job
How do we serve?                           We publish content on our website and App, and provide as a service to trade and media publishing businesses
What is our promise?                     We taste what you buy so you never put a bad value bottle of wine in your basket again
How do we keep our Promise?   The integrity of our tastings and proprietary database of notes is at the heart of everything we do and say

 

Who are we?

The supermarket wine aisle can be confusing place, even for experts, which is why we set up Wotwine, an independent supermarket wine rating service, founded, financed and managed by wine enthusiasts. We came together to help demystify and improve the quality and value of supermarket wine, to ensure that customers get great value for money in the wine aisle or online.
Our team includes Masters of Wine, the top qualification in the wine industry, sommeliers, wine producers, collectors and simply enthusiasts who share our passion for wine.

What do we do?

We provide comprehensive, authoritative and independent advice on supermarket wine so that consumers can have confidence that they are getting reliable quality and, above all, great value when they buy supermarket wines. We run independent tasting panels, which aim to taste at least 90% of the roughly 4,000 wines on the supermarket shelves at any time, and then publish those reviews via our app and website. 
We also provide content and information to newspapers, magazines and other websites to help inform consumers, as well as giving frank, impartial advice to retailers and producers.

How do we do it?

We keep it simple: no scoring systems out of 5, 20 or 100, no gimmicks, just a simple assessment of what we think you should pay, which you can compare to the price on the shelf. 
Our expert tasting panels are at the heart of everything we do:
  • Since we were founded, Wotwine has tasted close to supermarket 15,000 wines, creating the most comprehensive database in the UK and, in the process, building up an unrivalled expertise;
  • Wotwine buy all our wines off the shelf or online so that we taste the wines that you buy. We don’t rely on samples, which might not reflect the quality of the wines actually sold.  Where, for timing reasons, we do taste samples, we then go back and buy them from the shelf to check that they are the same;
  • We taste every wine “semi-blind” so our taster don’t know the producer, importer, retailer or price when we taste it, only the type of wine and vintage so we know what it should taste like;
  • Our tasting panels comprise a range of wine experts, including Masters of Wine (MW), experienced retailer wine buyers, producers, restaurant sommeliers and collectors. Our team understands not only how a wine should taste but also what it should cost;
  • The tasting process is consistent, impartial and rigorous so that consumers can trust that our reviews are unbiased, simple to understand but also insightful. Importantly, the retailers and producers listen to our feedback, which helps to improve their quality and pricing;
  • More information about our valuation process;
  • We taste and rate wines from most major supermarkets: Aldi, ASDA, the Co-Op, Iceland, Lidl, Morrisons, M&S, Ocado, Sainsbury’s, Tesco & Waitrose. our supermarket comparison on wine is fair and impartial, and we never favour one supermarket over another;

UK High Street Supermarkets

Who do we serve?

Our focus is on the consumer. 
It is why, unlike certain other wine review sites, we don’t try to sell you wine. We believe that creates a conflict of interest, an incentive to promote certain wines whether they offer the best value in the market or not.  We will provide links to wines we think are good value and we will take an “affiliate fee” for doing so, which helps our app remain free, but we don’t take money from retailers or producers to promote particular wines.

How do we do it?

  • Wotwine runs a website and app, giving access to all our current reviews. 
  • We also provide content, whether articles, blogs or “Best Buy” tables, for newspapers, magazines and other websites
  • We also work with retailers through our accreditation schemes and annual Wotwine Supermarket Wine Awards. 
  • We also provide data and reports on their comparative ranges and consumer preferences to help them improve their ranges and highlight those products which we believe offer best value.  These data are always aggregated and never linked to any individual.  Equally, we do not sell or share our mailing list with anyone else.

Our Promise:

 “You, the consumer, never need to put a bad value bottle of wine in your basket again. By following Wotwine’s recommendations, you are assured of buying good quality wine at a fair price.  We always taste what you buy from the shelf.”

How do we keep our promise?

We deliver on our promise through strict adherence to our key values:

 

Wotwine key values

Welcome to Wotwine

Your Independent Supermarket Wine Guide

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